Tweed Run in a Barbour outfit



Off to Tweed Run in a Barbour outfit, hooray for Spring!

Styling: Harris Davlas
Photographer: Panos Davios
Words by Eleni Papaioannou

When Barbour invited me to be their official spokesperson in this year’s Tweed Run, I immediately said yes. Would I ever resist dressing up and looking my finest? I don’t think so…

For the third time this year, the island of Spetses will be alive and kicking with the incredible vibe of Tweed Run. On the 15-17th of April, English charm will embrace the beautiful nobility of the island and the emblematic Poseidon Grand Hotel will host the most joyous bike ride in Greece, characterized by stylish outfits, old school bikes and the fresh sea breeze. Based on a tradition that started in London back in 2009, the riders wear vintage inspired outfits based on tweed, and stay in the beautiful hotel that makes you feel you are in the French Riviera, riding around the car-free, cosmopolitan island and enjoying lovely picnics echoing jazz music, treasure hunts and spring fun.

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This year, Barbour is playing a major role in this long, stylish April weekend, as a major sponsor! For a little history lesson, the brand’s journey began back in 1894: John Barbour opened the first Barbour store in South Shields, honoring his Scottish roots by using tartan as a lining for the original oilskin coats, a design feature which has continued throughout the years. When Dame Margaret Barbour and Helen Barbour contacted Edinburgh based experts in tartan, Kinloch Anderson, to assist with the design of an exclusive Barbour Tartan, it was discovered that the Barbour name actually originated in Ayrshire on the West Coast of Scotland, prompting the use of the Ayrshire District tartan ‘sett’ in the design.

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Today, the 5th generation family owned business remains in the read, with Barbour’s headquarters located in Simonside, South Shields. Barbour proudly showcases seven exclusive tartans, used extensively as linings in jackets and as trims in shirts, polo shirts, footwear and accessories, making Barbour products immediately recognizable.

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The brand has 11 of its own retail shops in the UK, and a presence in over 40 countries worldwide, including the United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan.

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The new collection includes the reversible Cedar Trench for women and the longer-length men’s Casual Coater – great outer layers on mild days. And for crisper evenings, the men’s Bretby Crew Neck jumper is ideal under a Fieldstack jacket. After knowing all this, how could I resist the honor of being Barbour’s spokesperson for this year’s Tweed Run? I was thrilled! No other band matches my ideal of Scottish charm, combined with exciting contemporary tailoring and unique pieces that make me feel like royalty! So, this year I am packing up my vintage bike and a suitcase full of Scottish charm, and off I go to enjoy the first hot sun rays on my Barbour outfit!