G-Star RAW ss16

1G-Star_Elwood_drawing G-Star RAW ss16

In 2016 G-Star RAW is celebrating the 20th anniversary of the iconic G-Star Elwood 5620 jeans with a dedicated S/S’16 campaign shot by Ellen von Unwerth. To support the campaign G-Star RAW is launching a TV commercial featuring the N.E.R.D. track “Kill Joy”, by recently announced co-owner Pharrell Williams.

GStar_Elwood_Campaign_Spring_Summer_2016 GStar_Elwood_Campaign_Spring_Summer_2016_women

The original G-Star Elwood 5620 was released in 1996, first invented by Head Designer Pierre Morisset after finding inspiration from a passing motorcyclist in the South of France. The G-Star Elwood 5620 represents the core of the brand’s DNA, a symbol of innovation as the first design using the 3D Denim method of construction. 


Despite evolving with time to become one of the most recognized denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.