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Agenda

GUCCI FALL WINTER 2017 ADVERTISING CAMPAIGN

AGENDA

GUCCI FALL WINTER 2017 ADVERTISING CAMPAIGN

Gucci is pleased to announce the arrival from outer space of its Fall Winter 2017 advertising campaign, shot by Glen Luchford.

The retro-futurist settings inside the images dreamed up by Creative Director Alessandro Michele were inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek*.

 

As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.   

Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating wild and fantastical compositions.   

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE UP ARTIST: Yadim Carranza

#gucciandbeyond

*TM & © 2017 CBS Studios Inc. Star Trek and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Music:
“Space 1999” written by Vic Elms, Barry Gray
© SM Publishing (Italy) Srl
Ⓟ 1974 ITC Entertainment Group Limited

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