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Grooming

INTRODUCING MR. BURBERRY

GROOMING

INTRODUCING MR. BURBERRY

INTRODUCING MR. BURBERRY, THE NEW EAU DE PARFUM

Introducing Mr. Burberry Eaude Parfum, the latest chapter in the brand’s Mr. Burberry fragrance story. Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry Eaude Parfumis a deeper, more sensual interpretation of the iconic Mr. Burberry Eau de Toilette.

THE FRAGRANCE

Mr. Burberry Eaude Parfum is inspired by the anticipation of London at night.Warm, sensual and woody, the fragrance fuses classic scents of British male perfumery. Aromatic top notes of tarragon with comforting, spicy cinnamon,are layered delicately on rich patchouliwith a dense, woody base of amber and smokey vetiver.

THE BOTTLE

The bottle honours the black Heritage Trench Coat and its
signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago. The dark lacquer bottle conveys the sensuality and warmth of the scent.

Customers will be able to personalise their 100ml or 150ml Mr. Burberry Eaude Parfum bottle with up to three initials. This is done through a monogramming service available on Burberry.com and selected Burberry and wholesale stores.

THE GROOMING LINE

Three new limited-edition grooming products – Aftershave Balm, Face Scrub and Hair and Beard Clay – are added to the collection, each lightly infused with the scent of Mr. Burberry.

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