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Mr. Burberry

2016_MR_BURBERRY_BOTTLE_LINE_01 Mr. Burberry

“Mr.Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trenchcoat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.”

2016_MR_BURBERRY_CREATIVE_PACKSHOT INTRODUCING MR.BURBERRY THE NEW FRAGRANCE FOR MEN

Inspired by Burberry’s iconic black trench coat and by London. The Mr. Burberry fragrance captures the essence of London, a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.


The Mr. Burberry bottle is inspired by the black trench coat and its signature design details.

Together, the fragrance and the bottle combine to encapsulate
Mr. Burberry: the man and the world he lives in.

Mr. Burberry was created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with renowned perfumer Francis Kurkdjian.

A grooming line and a collection of ready-to-wear pieces and accessories will be released as part of the launch.

The Mr. Burberry campaign was shot in London by Oscar® and Turner Prize-winning British director Steve McQueen in his first commercial film, and features British actor and musician Josh Whitehouse and British model and actressAmber Anderson. The soundtrack was created by British singer-songwriter Benjamin Clementine.

2016_MR_BURBERRY_CAMPAIGN_LOOK_A THE CAMPAIGN

The Mr. Burberry campaign was shot in London by Oscar® andTurner Prize-winning British director Steve McQueen in his first commercial film, and features British actor and musician JoshWhitehouse and British model and actressAmber Anderson.

The soundtrack was created by British singer-songwriter Benjamin Clementine.

“Christopher is a unique human being and a real collaborator. His enthusiasm is infectious and that’s what attracted me into working with him on this project. I wanted to convey the idea of two people who are passionately in love with each other, and go off on a dirty weekend. It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other.”

2016_MR_BURBERRY_THE_FRAGRANCE_02 STEVE MCQUEEN, FILM DIRECTOR

The campaign will launch globally in April 2016 and will feature on myriad platforms including outdoor and print advertising, Burberry.com, Facebook,YouTube, Twitter, Google+, Instagram, Pinterest, Polyvore, Sumally, SinaWeibo, Douban,Youku andWeChat.

2016_MR_BURBERRY_THE_CAMPAIGN_03 FILM CRAFTSMANSHIP

“The film was shot on 70mm film. As there are only roughly six of these cameras in existence in the world, this was a unique proposition.What I wanted to engage with was a special, sensual moment in time for these two lovers, which was intimate but in actuality was epic.”

2016_MR_BURBERRY_GROOMING_LINE_01 STEVE MCQUEEN, FILM DIRECTOR THE MUSIC

Titled‘I Won’t Complain’, the soundtrack is by British singer- songwriter and Mercury Music prize-winner Benjamin Clementine.

A close member of the Burberry family, Benjamin has performed at both the Burberry runway shows in London and the Burberry ‘London in Los Angeles’ event in April 2015.

Mr_Burberry_Directors_Cut_Online.00_01_34_08.Still126_CROPPED THE FRAGRANCE

“Contemporary yet classically British in its structure, Mr. Burberry radiates modern and masculine sensuality.”

FRANCIS KURKDJIAN, PERFUMER

A sensual herbal woody eau de toilette, Mr. Burberry fuses classic scents of British perfumery with unexpected ingredients. Contemporary, sophisticated and sensual, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.

TOP : GRAPEFRUIT, TARRAGON, CARDAMOM

Sensual and elegant with a striking brightness, Mr. Burberry sets the tone with uplifting grapefruit. Establishing a halo of masculinity that permeates through the fragrance, the introduction of cardamom contributes complexity and sophistication with its spicy facet.

HEART : BIRCH LEAF, NUTMEG OIL, CEDAR WOOD

A broad and robust heart centres Mr. Burberry, its classic fougère structure uniquely remastered into a thoroughly contemporary creation. An accord of birch leaf warms the core while cedar wood provides power and balance to the livelier top notes.

B A S E : V E T I V E R , G U A I A C W O O D , S A N D A L W O O D

The light and luminous base is a celebration of vetiver’s vibrant allure. Layered with guaiac wood, it graduates into a richly smokey scent without ever compromising its clean, earthy codes.

Mr. Burberry captures the essence of London, a city of great contrasts. Traditional yet irreverent, elegant without being pristine, it perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.

THE BOTTLE

The bottle is inspired by the iconic black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented byThomas Burberry more than 100 years ago.

THE WARDROBE

Fusing the worlds of fashion and beauty, the launch of Mr. Burberry is celebrated with a ready-to-wear collection including the new Chelsea fit HeritageTrench Coat. Capturing the essence of the new men’s fragrance, the edit pays tribute to classic tailoring with a sense of relaxed, quintessentially British style and attitude.

THE GROOMING LINE MR . BURBER R Y F AC E M O I S T U R I S E R 75M L

Subtly scented with Mr. Burberry, the daily-use formula utilises a blend of hydrating ingredients including aloe vera to increase the skin’s moisture levels.

Applied after cleansing or shaving, Mr. Burberry Face Moisturiser soothes and refreshes skin.

MR. BURBERRY BEARD OIL 30M L

For conditioning and maintaining facial hair, the lightweight, non- greasy formula contains a nourishing blend of natural sesame, jojoba and argan oils to soften and style the beard whilst hydrating the skin. Infused with the fragrance of Mr. Burberry, it leaves a subtle yet lasting scent.

To be applied by gently massaging a small amount into the beard to help soften, condition and moisturise. Re-apply as needed to keep well-groomed.

TH E MR . BURBERRY GROOMING LINE ALSO INCLUDES :

Mr. Burberry Deodorant Spray 150ml
Burberry BodyWash 250ml

THE COLLECTION

Mr. Burberry Eau De Toilette 150ml, 100ml, 50ml, 30ml
Mr. Burberry Deodorant Spray 150ml
Mr. Burberry BodyWash 250ml
Mr. Burberry Face Moisturiser 75ml
Mr. Burberry Beard Oil 30ml

BURBERRY.COM

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