TOMMY HILFIGER SS17
TOMMY HILFIGER REVEALS SPRING 2017 TOMMYXGIGI
COLLABORATIVE COLLECTION WITH GIGI HADID
The collection is the second collaboration designed in partnership with American supermodel Gigi Hadid.
The Spring 2017 ‘TommyXGigi’ collection will launch globally on February 8thas the models hit the runway during Tommy Hilfiger’s second TOMMYNOW in-season fashion show in L.A.
Tommy Hilfiger,revealed the Spring 2017TommyXGigi collaborative collection ontommy.com on January 20, 2017.The collectionis the second capsule to be co-designed by Tommy Hilfiger and Gigi Hadid, the Tommy Hilfiger brand’s global womenswear ambassador.
For Spring ’17, Tommy and Gigi invited consumers to take part in the design process with the “❤ to be Part” initiative. From October 21to 31, 2016, consumers were invited to vote on their favorite styles over social media. The four most popular designs– a bomber, a hoodie, a polo shirt and a pair of jeans – were customized with patchwork badges by influencers Naomi Davis (The Rockstar Diaries), Camille Charrière (Over the Rainbow) and Eleanor Calder (The Trend Pear), and will be includedin the TOMMYNOW fashion show,
The TommyXGigicollection features women’s apparel, footwear and accessories, including watches and sunglasses. The lookcelebrates Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. Inspired by the “Summer of Love,” the TommyXGigi Spring ’17 collaborative capsule puts a West Coast twist on the Tommy Hilfiger brand’s East Coast roots. In a nod to the laidback beach lifestyle, the collection pays homage to California, with badges and patches inspired by the sunshine state. Rugby stripes, denim and relaxed silhouettes celebrate the calm and carefree ambience of California, while signature Tommy Hilfigerred, white and blue feature throughout the collection as an ode tothe brand’s heritage.
Tommy Hilfiger announced Gigi Hadid as its globalwomenswear ambassador in December 2015, reflecting its commitment to the expansion of itswomen’s business worldwide. The strategy communicates a fresh vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading premium designer brand that offers stylish classics with a playful fashion edge.
Fans are invited to follow updates on the TommyXGigi collection TOMMYNOW runway show on tommy.com, and on social media using #TommyXGigi and @TommyHilfiger.
TommyXGigi Spring|Summer 17 collection will be available in selected Tommy Hilfiger Stores and other outlets from March 1st 2017.