U.S. Polo Assn. 2017 SS

U.S. Polo Assn.

2017 Spring Summer Collection

Longing for style, fun and freedom. Springtime is in the air as U.S. Polo Assn. unveils its new 2017 Spring Summer collection, which tells the brand’s true passion for the sport of polo, its heritage, its fair-play, its inborn allure, interpreted with spontaneous wit, with an undeniably Made-In- Italy aesthetic content and with a true and contemporary identification code: U.S. Polo Assn.’s sportswear code.

This complete and extremely versatile clothing proposal, enriched by unexpected mix & match, innovative finishing and edgy overlays, addresses men and women living in the city, traveling in their spare time and enjoying the holidays with special refinement.

The stylistic path of the new proposals unveils a thorough aesthetic research, essential yet attended in every detail. Different parallel stories, sometimes intertwining, to tell the U.S. Polo Assn. Man and Woman’s identity with diverse shades.

U.S. Polo Assn. Man: a casual chic gentleman
Color plays the absolute leading role in the Man’s clothing line. Vivid, bright and deliberately mismatching hues radiate strong sensations, the same vibrating in the stylistic concept and shaping up leisure outfits designed for a casual chic gentleman. The color palette grants an interplay of chromatic nuances which, from the intense dark blues – stone blue, chambray blue, royal blue, pastel light blue – verge in natural tones, the greens – army green, mud green, emerald green and sand – and wrap up the whites mixed with mélange greys and black. Hot pink, lavender, lime, avocado, atoll blue, electric blue, coral red and carrot orange create unexpected chromatic forays and light up the new collection’s proposals.

Among the must-haves of the new Spring Summer collection: the evergreen bombers that, offered in basic or vivid colors, welcome the spring days; the new down jackets made in Fill Power, a fabric which, thanks to its high insulating power, grants the perfect protection against high or low temperatures.
Absolute novelty is the light and windproof windbreaker jacket, made in waxed fabric with tear-resistant finishing, customized by the logo in rubber processed with microinjection, with waterproof zip fastening and hoodie. Ultra light reversible knitwear made in cotton gauge 14, available in different shades; sweaters, made in cotton and stretch nylon, very light and protective fabrics, with waterproof fastening and edgy tridimensional ton-sur- ton customizations; t-shirts in ultra light jersey with breast-pocket.
The spotlight is set on the new fluo polo shirts with terry-stitched embroideries and enameled buttons, on the polo shirts dedicated to the Nations distinguished by embroideries and bright chromatic mismatching and on the absolute bon-ton polo shirts with all over neckwear design, garment dyed or stonewashed.
Must-have in the men’s wardrobe are the fresh and typically summery shirts in pure linen, available in different shades and the denims with different weights and treatments for an absolutely casual chic mood.

Completing the new 2017 Spring Summer collection, U.S. Polo Assn. offers for the man fond of a casual and absolutely confortable total look the Beachwear proposals, with boxer shorts in different lengths, ergonomic lines and cuts following each movement and the Underwear proposals, where style and quality “intimately” recapture their harmony.

Beachwear. Boxer shorts, trunks and slips are rendered in a minimal style and in solid color, flaunting an edgier and bolder style; marinière stripes, squares, flowery prints, neckwear design for a perfect casual chic gentleman. Colors are bright and sometimes fluo, as yellow, orange, red, green, light blue, hot pink, blue and royal blue for soft fabrics such as Lycra, ultra light nylon and lamé fabrics with reflecting insets. Absolute novelty: the new low-waist trunk offered in different patterns. Beach towels, bathrobes and caps to live with style both the beach and the swimming pool.

Underwear. U.S. Polo Assn. allure for slips and boxer shorts in stretch cotton in the brand’s institutional colors – navy blue, white and red – or in the shades of light blue, yellow, orange, green and royal blue in solid color, with pattern motif or stripes.