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Grooming

UOMO – Salvatore Ferragamo

UOMO – Salvatore Ferragamo – Casual Life

CONCEPT

Salvatore Ferragamo introduces UOMO Salvatore Ferragamo Casual Life, the new fragrance for a dynamic man who sketches his life as an adventurous, challenging journey, always looking up with confidence and enthusiasm.

Instinct is his hallmark, curiosity is his energy. UOMO Salvatore Ferragamo Casual Life, the signature scent for a man who goes forward.

FRAGRANCE

UOMO Salvatore Ferragamo Casual Life is a charismatic and vibrant representation of masculinity, where fresh green notes interact with powerful woody and invigorating accords of pure seduction.

The scent opens on a shot of freshness. Crunchy and green Violet Leaves lace with spicy facets of Cardamom, brightened by zesty Lemon.

The heart of the fragrance is built around Coffee, a traditional and authentic Italian ingredient, blended with the balmy warmth of Ambrox and the rosy brightness of Geranium, for a luminous and bitter addiction. Cashmere Wood and elegant White Cedarwood seal the fragrance with a touch of White Musk that gives the sensual signature of a dynamic and stylish man.

Olfactive family: woody green
Perfumers: Aurelien Guichard & Alberto
Morillas (Firmenich)

PACKAGING

The contemporary and eye-catching flacon expresses the dynamism and freshness of the casual man. Reinterpreted in silver, the historical “Venna” logo gives it a modern aesthetic, whereas the contrast between the elegant matt silver and the clear blue juice becomes a sign of powerful sophistication.

The luxurious white and silver outer box, dominated by the “Venna” logo in white, captures the spirit of dynamic men, made of instinct and curiosity. The UOMO Salvatore Ferragamo Casual Life logo is embossed in a very modern black 3D effect, bringing luxury to this refined creation.

COMMUNICATION

UOMO Salvatore Ferragamo Casual Life represents the core masculine values of the brand, communicating the curiosity of a contemporary and dynamic gentleman, interpreted by the actor Ben Barnes. Italian attitude is not just a matter of style, it is an “art of living” and a way of life, an authentic and optimistic approach in every detail and moment of life.

#SCENTOFLIFE

Actor: Ben Barnes
Director & Photographer: Francesco Carrozzini
Art Director: Riccardo Ruini
Cinematographer: Masanobu Takayanagi
Agency: REM – Ruini e Mariotti

THE RANGE

30 ml Eau de Toilette Spray
50 ml Eau de Toilette Spray
100 ml Eau de Toilette Spray

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